Personalization through extended user profiles: Mobile travel trends 2017 series

Personalization is becoming increasingly important as an enabler for TMCs 
to drive long term loyalty among their customer base. However, a TMC’s ability to personalize depends on level of knowledge they have on the business traveler.

In DIGITAL TRAVEL, MOBILE TECH, TMCS

The rise of BOTS : Mobile travel trends 2017 series

If you’re working in the travel industry and reading this then
 I don’t need to tell you that bots and AI are hot topics. This area is vast, from a large and growing start-up and tech supplier scene to platform plays from the likes of Facebook and Skype, barely a day passes without reference to the effect this trend will have on the travel industry. But let’s boil this down to the three areas where bots and AI are currently impacting the industry and take a look at how this may evolve in 2017.

In MOBILE TECH, AIRLINES, TMCS

Loyalty will be driven through personalisation: Mobile travel trends 2017 series

Considering the volume of digital distractions that we face, you can understand why it’s becoming increasingly difficult for airlines to maintain any type of meaningful loyalty. For that reason, I believe an existing BUT growing trend into 2017 (and beyond) will be a continued focus on mastering personalisation via mobile as a more natural means of driving customer loyalty.

In DIGITAL TRAVEL, MOBILE TECH, AIRLINES

Apps will move beyond the homescreen: Mobile travel trends 2017 series

In the last 2 years ‘apps’ have started to evolve into
 the digital future we’ve all dreamed about, where our experiences, our interactions, our communications with
 a brand have started to live across multiple touchpoints.

In MOBILE TECH

The rise of intelligent travel assistants: Mobile Travel Trends 2017 series

There is a new breed of travel assistant on the way as travellers expect better communication and interaction with digital devices. 

In DIGITAL TRAVEL, MOBILE TECH, AIRLINES