Gone are the days of the brick and mortar travel agencies and glossy brochures. If airlines want to win over customers, they’ve got to wow with their digital offering.
Apple and Android are neck-and-neck when it comes to innovative evolution, and every operating system update generates a blaze of publicity. This competition is great news for the consumer, while at the same time raises the bar for all smart mobile tech providers.
Welcome to part 2 in our series of the ‘fundamentals of an airline app’. In this series we will be taking a look at mobile boarding and check-in and the role it plays in building a truly successful airline app.
The exponential growth of the digital era over the last 10 years means that we are now living in an engagement economy, where everything and everyone is connected.
Confident, savvy travellers, high profile airline marketing and increased competition in the travel sector are having one very noticeable effect – downward pressure on headline ticket prices.
On the 25th March 2017 50 volunteers descended on Travelport HQ in Dublin’s city centre to take part in the CoderDojo Coolest Projects appathon.
The digital transformation we’ve seen over the last decade now means we live in a mobile culture where everyone and everything is connected.
While mobile usage remains constant, there has been much hype recently about the purported ‘death of apps’, primarily due to the rise of alternatives such as bots combined with reported ‘app fatigue’. This theory is however, one that has been widely exaggerated.
What impact on downloads do you think it would make to have your airline app jump from a 4-star to a 5-star rating?