<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1013071352168321&amp;ev=PageView&amp;noscript=1">

Travelport Digital Blog

Helping travel brands build engaging mobile experiences

Subscribe to Our Newsletter

Subscribe to Email Updates

Featured Post

Recent Posts

Apple WWDC 2018: All the OSs, all the rumours

Follow that!
That’s probably not something that Tim Cook (and especially Apple) hear very often but after all the ooohs and wows of Google I/O earlier this month (remember Duplex!), Apple will have to up their game to best that Google developer event when Tim steps on stage at the McEnery Convention Center in San Jose next Monday, June 4th.  We know we’ll see iOS12 and the annual refresh of MacOS but what else? With lots of whispers around stability and improving performance on both software and hardware could this be the first WWDC when we’re not constantly saying OMG but instead just, meh?! Of course not, this is Apple remember...

But before we round up all the rumours let’s have a quick recap of the basics.

What is WWDC?
WWDC (Worldwide Developers Conference) is one of the biggest events in Apple’s annual calendar. During the week-long conference Apple unveils its latest software and hardware that will shape the coming year including announcements on the upcoming versions of iOS, macOS, tvOS and watchOS.

When and where is WWDC 2018 taking place?
WWDC 2018 will take place on June 4th-8th in the McEnery Convention Center, San Jose, California. The event will kick off with an opening keynote from Tim Cook, Apple’s CEO, on Monday June 4th at 10am PT (6pm BST) and will also include various developer workshops, training and networking events throughout that week.

Where can I watch it?
Apple will stream the keynote live from this link.

WWDC_2A Travelport Digital iOS developer soaking up the sun at WWDC 2017

OK, recap over. What can we expect from the biggest Apple event of 2018? With last year’s event delivering so much more than expected (Homepod, iOS 11 including App Store redesign, watchOS 4, new iPad Pro...) can Apple pull it out the bag once again, especially in the year that the App Store turns 10?

All the OSs, all the rumours...

iOS 12
The most anticipated reveal will be our first look at iOS 12. Initial murmurs suggested that Apple was originally planning to showcase features such as a home screen redesign, revamped CarPlay interface and tweaks to core apps like Mail, Photos and Camera, however these have supposedly put these on hold until 2019 to prioritise performance and quality issues to avoid iOS 12 running into the same amount of bugs as iOS 11. iOS 12 will still have some new features, albeit perhaps not as exciting as other years.

  • Parental controls are expected to be front and central with a new Digital Health Tool to monitor screen time.
  • Cross-platform apps are another key feature suggested to be showcased. We’d certainly love to hear a universal app announcement (code-named ‘Peace’) that allows developers to create a single app for iPhone, iPad and Mac.
  • We’ll also likely see updates to Animoji such as new characters, an easier to navigate interface and introduction of Animoji to FaceTime.

MacOS 10.14
While there hasn’t been much hype around the latest MacOS version, the most highly anticipated change is the ability to be able to run on iOS apps if universal apps are announced.

tvOS 12
With tvOS not getting any stage time at last year’s keynote, we’re hoping Tim Cook will spend some time talking about the future of the platform including its HomeKit capabilities. We’re also expecting to hear about Apple’s foray into original TV and movie content having invested $1 billion in original programming as it plans to take on Netflix.

WatchOS 5
Apple Watch has improved greatly over the past year with the Apple Watch Series 3 and watchOS 4, and we’re looking forward to even greater things this year. Predictions include a sleep tracking feature, additional customisation within the Control Centre, new watch faces and an always-on mode.

Apple-WatchImage source Techradar.com 

There will also likely be plenty of new and updated hardware announcements on Monday.

Mac Pro
Apple have already told us they are working on a “completely redesigned, next-generation Mac Pro” with “the highest performance, high-throughput system in a modular, upgradeable design, as well as a new high-end pro display.” It’s a matter of whether they are ready to announce it next week as they have already said it won’t be launched until 2019.

MacBooks and Mac Mini
While changes to MacBook will likely be minimal, it’s rumoured that Apple might introduce a new 13-inch version similar to the MacBook Air (in price also) but with a Retina display. As it’s been nearly four years since the Mac Mini was last updated, there’s hope that Monday might reveal some promising updates.

iPhone SE
While Apple historically launches its new iPhones in September, it’s highly speculated that a sequel to the popular iPhone SE budget device will be previewed next week.

iPad Pro
Finally, it’s been suggested that a new iPad Pro will be announced, taking inspiration from the design of the iPhone X with removal of the home button, bigger screen, Face ID and advanced True Depth camera.

In addition to the above there are a ton of other exciting rumours floating around such as updates to Apple Pay including the launch of Apple Pay Cash in the UK, a new version of Homepod with a matte finish and more detail around pricing and availability of Apple’s wireless charging pod, AirPower (finally, after announcingit in Sept last year!)

Stay tuned…

We’ll be keeping you up to date with all the big announcements from the keynote as they happen so be sure to keep an eye on our Twitter feed to see which predictions come true!

Phoebe Collison - Digital Insights Analyst

Phoebe has worked at Travelport Digital for 4 years in various Marketing, Product Research and Digital Insights roles. Phoebe’s current role involves keeping pace with new technologies and industry developments, competitor analysis and advising customers on best practise mobile marketing.

New Call-to-action

From Facebook