If you work in the travel sector and you're starting to build a mobile strategy you may be thinking: "Do I need an app for that?"
For Travel companies whose customers are, literally, always on the go - mobile engagement is mandatory for survival and growth. While there are a number of emerging platforms to cater for this necessity such as Progressive Web Apps (PWAs), the two most widely adopted platforms in use today to engage with travellers via mobile are Responsive Website Design (RWD) and Native Apps.
A Request For Pricing (RFP) for a new digital or mobile platform signals the intent to ramp up engagement and added revenue streams for travel businesses.
Gone are the days of the brick and mortar travel agencies and glossy brochures. If airlines want to win over customers, they’ve got to wow with their digital offering.
Apple and Android are neck-and-neck when it comes to innovative evolution, and every operating system update generates a blaze of publicity. This competition is great news for the consumer, while at the same time raises the bar for all smart mobile tech providers.
Confident, savvy travellers, high profile airline marketing and increased competition in the travel sector are having one very noticeable effect – downward pressure on headline ticket prices.
While mobile usage remains constant, there has been much hype recently about the purported ‘death of apps’, primarily due to the rise of alternatives such as bots combined with reported ‘app fatigue’. This theory is however, one that has been widely exaggerated.
NPS provides a simple way of estimating whether people are likely to recommend your app to others. Being able to identify promoters or detractors of your mobile UX indicates whether the design is doing its job – pleasing your travellers. The more heavily detractors outweigh promoters, the more serious the design problem.
By allowing business travellers to build their own itineraries, OTAs present a serious challenge to the TMC business model – you only need look at the demise of leisure agencies to see just how serious the threat is. According to Google research, 77% of business travellers now use OTAs – a sobering statistic for the TMC sector.