Gone are the days of the brick and mortar travel agencies and glossy brochures. If airlines want to win over customers, they’ve got to wow with their digital offering.
Apple and Android are neck-and-neck when it comes to innovative evolution, and every operating system update generates a blaze of publicity. This competition is great news for the consumer, while at the same time raises the bar for all smart mobile tech providers.
Confident, savvy travellers, high profile airline marketing and increased competition in the travel sector are having one very noticeable effect – downward pressure on headline ticket prices.
While mobile usage remains constant, there has been much hype recently about the purported ‘death of apps’, primarily due to the rise of alternatives such as bots combined with reported ‘app fatigue’. This theory is however, one that has been widely exaggerated.
NPS provides a simple way of estimating whether people are likely to recommend your app to others. Being able to identify promoters or detractors of your mobile UX indicates whether the design is doing its job – pleasing your travellers. The more heavily detractors outweigh promoters, the more serious the design problem.
By allowing business travellers to build their own itineraries, OTAs present a serious challenge to the TMC business model – you only need look at the demise of leisure agencies to see just how serious the threat is. According to Google research, 77% of business travellers now use OTAs – a sobering statistic for the TMC sector.
For years now we’ve been told that our mobile phone is the remote control of our lives. If anything, this is now becoming an understatement.
Mobile technology is indispensable to the travel industry - but the use of mobile travel services by end-travellers, and potential revenue gains, depend on choosing the right mobile partner for your airline or travel company.
Conor is Product Manager at MTT who is responsible for the solutions and the direction we are going in for the products we build for TMCs worldwide.