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David MacHale - Digital Marketing Director

David MacHale - Digital Marketing Director

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Posts by David MacHale - Digital Marketing Director

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‘Future of Apps’ (2017) Report

By | on 13, Mar 2017 |   MOBILE TECH AIRLINES TMC OTA

While mobile usage remains constant, there has been much hype recently about the purported ‘death of apps’, primarily due to the rise of alternatives such as bots combined with reported ‘app fatigue’.[...]

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Are You Making This Common Mistake With Your Airline’s Mobile UX?

By | on 13, Feb 2017 |   MOBILE TECH AIRLINES

NPS provides a simple way of estimating whether people are likely to recommend your app to others. Being able to identify promoters or detractors of your mobile UX indicates whether the design is doin[...]

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How Your TMC can Stay Relevant in a Mobile-First World

By | on 07, Feb 2017 |   MOBILE TECH TMC

By allowing business travellers to build their own itineraries, OTAs present a serious challenge to the TMC business model – you only need look at the demise of leisure agencies to see just how seriou[...]

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13 Reasons to get serious about Mobile TRAVEL for 2017

By | on 05, Dec 2016 |   MOBILE TECH AIRLINES TMC

  For years now we’ve been told that our mobile phone is the remote control of our lives. If anything, this is now becoming an understatement.

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6 questions to ask when selecting your mobile travel partner

By | on 28, Nov 2016 |   MOBILE TECH AIRLINES

Mobile technology is indispensable to the travel industry - but the use of mobile travel services by end-travellers, and potential revenue gains, depend on choosing the right mobile partner for your a[...]

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MEET CONOR CUNNINGHAM: PRODUCT MANAGER AT MTT

By | on 25, Nov 2016 |   life at TDL

Conor is Product Manager at MTT who is responsible for the solutions and the direction we are going in for the products we build for TMCs worldwide.

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The evolution of mobile  – where airlines should invest next

By | on 28, Sep 2016 |   AIRLINES

With the rise of the millennial traveler and digital natives who live and breathe through their devices, there is a changing set of expectations in how they want to be serviced by their airline.

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How Airlines Can Alleviate Day of Travel Stress For Families

By | on 08, Jul 2016 |   AIRLINES

It’s that time of year again, the kids have finished school and parents are looking forward to family holidays abroad. However, for parents this anticipation is very often tinged with anxiety at the t[...]

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Are Big Data approaches a requirement for delivering intelligent travel services?

By | on 09, Feb 2016 |   MOBILE TECH

WHAT IS BIG DATA AND HOW DOES THAT MAP TO TRAVEL? Gartner defines Big Data as:

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Mobile Intervention to Address the Needs of the Disrupted Traveller

By | on 03, Feb 2016 |   MOBILE TECH AIRLINES

Travel disruption really is “no joke” as US travellers experienced last month when Storm Jonas heaved across the East Coast wreaking havoc on travel in the nation’s busiest cities. 10,850 flight cance[...]

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