Mobile trends shaping the travel landscape in 2017 What's next for mobile travel? What will travellers expect from their mobile services next year? What are the dominant trends that will shape the mobile travel landscape in 2017 and beyond?
It’s hard to believe that next year, 2017 will see the 10th anniversary of the iPhone, what a difference a decade makes! We live in a mobile culture that did not exist 10 years ago with mobile at the centre of how the world communicates and interacts. Mobile has changed everything.
In travel the mobile landscape has been transformed creating a huge array of new opportunities for travel companies to support, engage and empower their customers via sophisticated apps and mobile services, in fact it’s hard to imagine now that we ever travelled without a smartphone, tablet and for some, a smart watch.
Source: Statista, 2016
As we head towards 2017, it is vital that travel companies understand the pivotal role that mobile plays now and will continue to play in delivering a sophisticated digital experience for a new generation of travellers who are increasingly mobile first. Based on results from our recent Mobile Travel Trends Survey for airlines and TMCs we have highlighted some soundbytes from travel professionals around the world on where mobile sits in their digital strategy as we move into 2017.
The Airline View
The TMC View
Source: MTT 2017 Mobile Travel Trends Survey
There is no doubt that travel brands should continue to embrace the transformational power of mobile as an opportunity as we move into 2017 and beyond. But what are the key trends that will shape that mobile landscape next year? Here we share the opinions of travel experts within MTT as well as highlighting key insights from our MTT Mobile Travel Trends Survey 2017.
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References: Source 1: Statista, 2016, Number of mobile broadband subscriptions worldwide since 2007
Source 2: MTT 2017 Mobile Travel Trends Survey