If you work in the travel sector and you're starting to build a mobile strategy you may be thinking: "Do I need an app for that?"
With over 2,500 new apps released every day and a total of 6.5 million apps now available across the 5 major App Stores, app discovery has never been harder. That's why ASO, or App Store Optimization, has a key role to play in the success of every app.
Getting a great app to market is the first step in truly engaging customers via mobile, however making sure that your customers find and download your app is of equal, if not more, importance.
Think about this - in a country of 30m people, in any 24 hour period the entire population will have checked their phones over 800,000,000 times!
If you’re reading this blog you already recognise the value mobile can bring to help your travel business create more valuable relationships with your travellers.
Welcome to the final part in our series of the ‘Fundamentals of an airline app’. In our previous blogs we highlighted some of the core functionalities that travellers expect from an airline app including search & booking, real-time engagement and mobile check-in and boarding. In this blog we will be exploring the increasing demand from travellers for a frictionless experience and how mobile is primed for airlines to ‘join the dots’ of what can be a disjointed experience for travellers.
A Request For Pricing (RFP) for a new digital or mobile platform signals the intent to ramp up engagement and added revenue streams for travel businesses.
Welcome to part 3 in our series of the ‘fundamentals of an airline app’. In this blog we will be exploring the demand for increased traveller engagement and the types of features that should be an integral part of your airline app.
Gone are the days of the brick and mortar travel agencies and glossy brochures. If airlines want to win over customers, they’ve got to wow with their digital offering.