If you’re working in the travel industry and reading this then I don’t need to tell you that bots and AI are hot topics. This area is vast, from a large and growing start-up and tech supplier scene to platform plays from the likes of Facebook and Skype, barely a day passes without reference to the effect this trend will have on the travel industry. But let’s boil this down to the three areas where bots and AI are currently impacting the industry and take a look at how this may evolve in 2017.
Considering the volume of digital distractions that we face, you can understand why it’s becoming increasingly difficult for airlines to maintain any type of meaningful loyalty. For that reason, I believe an existing BUT growing trend into 2017 (and beyond) will be a continued focus on mastering personalisation via mobile as a more natural means of driving customer loyalty.
There is a new breed of travel assistant on the way as travellers expect better communication and interaction with digital devices.
For years now we’ve been told that our mobile phone is the remote control of our lives. If anything, this is now becoming an understatement.
Mobile technology is indispensable to the travel industry - but the use of mobile travel services by end-travellers, and potential revenue gains, depend on choosing the right mobile partner for your airline or travel company.
The rate of change in mobile technology has been immense, transforming the way people interact with technology. Features, functionality, design and user experience have come to levels that would never have even thought possible back in 1973 when the first mobile phone was developed.
Mobile technology in travel is not new, but airlines can better engage with today’s digital consumers.
With the rise of the millennial traveler and digital natives who live and breathe through their devices, there is a changing set of expectations in how they want to be serviced by their airline.
There is no doubt that mobile plays an important role within the life of a business traveller with smartphone adoption