Gone are the days of the brick and mortar travel agencies and glossy brochures. If airlines want to win over customers, they’ve got to wow with their digital offering.
Apple and Android are neck-and-neck when it comes to innovative evolution, and every operating system update generates a blaze of publicity. This competition is great news for the consumer, while at the same time raises the bar for all smart mobile tech providers.
Welcome to part 2 in our series of the ‘fundamentals of an airline app’. In this series we will be taking a look at mobile boarding and check-in and the role it plays in building a truly successful airline app.
The exponential growth of the digital era over the last 10 years means that we are now living in an engagement economy, where everything and everyone is connected.
Confident, savvy travellers, high profile airline marketing and increased competition in the travel sector are having one very noticeable effect – downward pressure on headline ticket prices.
The digital transformation we’ve seen over the last decade now means we live in a mobile culture where everyone and everything is connected.
What impact on downloads do you think it would make to have your airline app jump from a 4-star to a 5-star rating?
The ‘day of travel’ can be frustrating even for frequent travellers. Fears about getting to the airport on time, lengthy security queues, uncertainties about flight take-off times, gate locations in unknown airports, lost baggage... are all common pain points. However, as travellers become increasingly connected, the mobile channel opens up new opportunities for airlines to reduce confusion and take customer service to another level by offering a more seamless, connected end-to-end travel experience with a contextual, ‘day of travel’ guidance via their mobile apps.
If you’re working in the travel industry and reading this then I don’t need to tell you that bots and AI are hot topics. This area is vast, from a large and growing start-up and tech supplier scene to platform plays from the likes of Facebook and Skype, barely a day passes without reference to the effect this trend will have on the travel industry. But let’s boil this down to the three areas where bots and AI are currently impacting the industry and take a look at how this may evolve in 2017.