Think about this - in a country of 30m people, in any 24 hour period the entire population will have checked their phones over 800,000,000 times!
If you’re reading this blog you already recognise the value mobile can bring to help your travel business create more valuable relationships with your travellers.
A Request For Pricing (RFP) for a new digital or mobile platform signals the intent to ramp up engagement and added revenue streams for travel businesses.
What impact on downloads do you think it would make to have your airline app jump from a 4-star to a 5-star rating?
By allowing business travellers to build their own itineraries, OTAs present a serious challenge to the TMC business model – you only need look at the demise of leisure agencies to see just how serious the threat is. According to Google research, 77% of business travellers now use OTAs – a sobering statistic for the TMC sector.