The ‘day of travel’ can be frustrating even for frequent travellers. Fears about getting to the airport on time, lengthy security queues, uncertainties about flight take-off times, gate locations in unknown airports, lost baggage... are all common pain points. However, as travellers become increasingly connected, the mobile channel opens up new opportunities for airlines to reduce confusion and take customer service to another level by offering a more seamless, connected end-to-end travel experience with a contextual, ‘day of travel’ guidance via their mobile apps.
Personalization is becoming increasingly important as an enabler for TMCs to drive long term loyalty among their customer base. However, a TMC’s ability to personalize depends on level of knowledge they have on the business traveler.
Considering the volume of digital distractions that we face, you can understand why it’s becoming increasingly difficult for airlines to maintain any type of meaningful loyalty. For that reason, I believe an existing BUT growing trend into 2017 (and beyond) will be a continued focus on mastering personalisation via mobile as a more natural means of driving customer loyalty.
There is a new breed of travel assistant on the way as travellers expect better communication and interaction with digital devices.
For years now we’ve been told that our mobile phone is the remote control of our lives. If anything, this is now becoming an understatement.
Mobile technology is indispensable to the travel industry - but the use of mobile travel services by end-travellers, and potential revenue gains, depend on choosing the right mobile partner for your airline or travel company.
Yes we laughed, “No one is going to walk down the street talking on one of those contraptions” when Motorola’s Martin Cooper
This year Apple's WWDC (WorldWide Developer Conference) brought with it lots of new exciting announcements and I was thrilled to be one of four MTT employees selected at random by Apple to attend!
Google have followed through with their initial promise from last year. As you’ll remember a new Google algorithm aimed at significantly changing mobile search results to give preference to mobile ready content over non mobile ready content was introduced in April 2015 but it’s not just a small ranking signal anymore, sites that are not mobile-friendly will rank even lower than before. We covered this topic and implications of the algorithm when it was first announced last year. So we thought it would be useful to repost our guide to optimising this for Mobile SEO purposes.