Deliver a Fully connected travel experience: Mobile Travel Trends 2017 series

The ‘day of travel’ can be frustrating even for frequent travellers. Fears about getting to the airport on time, lengthy security queues, uncertainties about flight take-off times, gate locations in unknown airports, lost baggage... are all common pain points. However, as travellers become increasingly connected, the mobile channel opens up new opportunities for airlines to reduce confusion and take customer service to another level by offering a more seamless, connected end-to-end travel experience with a contextual, ‘day of travel’ guidance via their mobile apps.

In DIGITAL TRAVEL, MOBILE TECH, AIRLINES

Personalization through extended user profiles: Mobile travel trends 2017 series

Personalization is becoming increasingly important as an enabler for TMCs 
to drive long term loyalty among their customer base. However, a TMC’s ability to personalize depends on level of knowledge they have on the business traveler.

In DIGITAL TRAVEL, MOBILE TECH, TMCS

Loyalty will be driven through personalisation: Mobile travel trends 2017 series

Considering the volume of digital distractions that we face, you can understand why it’s becoming increasingly difficult for airlines to maintain any type of meaningful loyalty. For that reason, I believe an existing BUT growing trend into 2017 (and beyond) will be a continued focus on mastering personalisation via mobile as a more natural means of driving customer loyalty.

In DIGITAL TRAVEL, MOBILE TECH, AIRLINES