Personalization through extended user profiles: Mobile travel trends 2017 series

Personalization is becoming increasingly important as an enabler for TMCs 
to drive long term loyalty among their customer base. However, a TMC’s ability to personalize depends on level of knowledge they have on the business traveler.

In DIGITAL TRAVEL, MOBILE TECH, TMCS

Loyalty will be driven through personalisation: Mobile travel trends 2017 series

Considering the volume of digital distractions that we face, you can understand why it’s becoming increasingly difficult for airlines to maintain any type of meaningful loyalty. For that reason, I believe an existing BUT growing trend into 2017 (and beyond) will be a continued focus on mastering personalisation via mobile as a more natural means of driving customer loyalty.

In DIGITAL TRAVEL, MOBILE TECH, AIRLINES

The rise of intelligent travel assistants: Mobile Travel Trends 2017 series

There is a new breed of travel assistant on the way as travellers expect better communication and interaction with digital devices. 

In DIGITAL TRAVEL, MOBILE TECH, AIRLINES