If you work in the travel sector and you're starting to build a mobile strategy you may be thinking: "Do I need an app for that?"
With over 2,500 new apps released every day and a total of 6.5 million apps now available across the 5 major App Stores, app discovery has never been harder. That's why ASO, or App Store Optimization, has a key role to play in the success of every app.
Getting a great app to market is the first step in truly engaging customers via mobile, however making sure that your customers find and download your app is of equal, if not more, importance.
For Travel companies whose customers are, literally, always on the go - mobile engagement is mandatory for survival and growth. While there are a number of emerging platforms to cater for this necessity such as Progressive Web Apps (PWAs), the two most widely adopted platforms in use today to engage with travellers via mobile are Responsive Website Design (RWD) and Native Apps.
Think about this - in a country of 30m people, in any 24 hour period the entire population will have checked their phones over 800,000,000 times!
If you’re reading this blog you already recognise the value mobile can bring to help your travel business create more valuable relationships with your travellers.
From getting serious about AR to going toe to toe with Google on AI and machine learning, this year’s WWDC keynote was, as Tim Cook promised in his opening remarks, the “best and biggest” ever!
Google has been holding its annual developer conference for eleven years now, but I/O is not only just a developer conference. It’s a place for Google to announce some of its latest technologies and talk about the future.
WWDC 2017 kicks off on June 5th, but what can we expect from this years conference? Travelport Digital predicts...