By allowing business travellers to build their own itineraries, OTAs present a serious challenge to the TMC business model – you only need look at the demise of leisure agencies to see just how serious the threat is. According to Google research, 77% of business travellers now use OTAs – a sobering statistic for the TMC sector.
Personalization is becoming increasingly important as an enabler for TMCs to drive long term loyalty among their customer base. However, a TMC’s ability to personalize depends on level of knowledge they have on the business traveler.
If you’re working in the travel industry and reading this then I don’t need to tell you that bots and AI are hot topics. This area is vast, from a large and growing start-up and tech supplier scene to platform plays from the likes of Facebook and Skype, barely a day passes without reference to the effect this trend will have on the travel industry. But let’s boil this down to the three areas where bots and AI are currently impacting the industry and take a look at how this may evolve in 2017.
For years now we’ve been told that our mobile phone is the remote control of our lives. If anything, this is now becoming an understatement.
The rate of change in mobile technology has been immense, transforming the way people interact with technology. Features, functionality, design and user experience have come to levels that would never have even thought possible back in 1973 when the first mobile phone was developed.
There is no doubt that mobile plays an important role within the life of a business traveller with smartphone adoption
Mobile apps have become an ever more common go to place for business travellers to use when on the road. The info is real-time, in your pocket and doesn’t require fumbling through a thick wad of A4 print-off’s to find your car rental, hotel and accommodation particulars when you need them.
At MTT, our airline and TMC apps have reached the number one spot in the App Store Travel Category in 78 countries to date and have been prominently promoted in the App Store almost 700 times in the last two years!
There is no doubt that mobile plays an important role within the life of a business traveller with smartphone adoption nearing 100%1 and over 50% of business travellers admitting to carrying a minimum of three mobile devices. When you consider that an average business traveller checks their smartphone 34 times daily2 it presents a multitude of opportunities for travel companies to interact with them.