“It was forty years ago today, that Sgt. Pepper…”
Image source: http://apple2history.org/history/ah02/
A slight twist on the Sgt. Pepper’s Lonely Hearts Club Band lyrics there, but Apple and the Beatles are so linked in history that it seems very apt to use that song in the context of marking the 40th birthday of Apple today.
Yes, that’s right, it was 40 years ago today (nerd fans: technically the Apple 1 was built in 1975) that ‘Apple’ as a company was set up, April 1st 1976.
And anyone that watched last week’s Apple event (if not then read our own key takeaways here) will have seen their ‘40 years in 40 seconds’ tribute to four decades of ideas, innovation and culture.
Image source: https://www.youtube.com/watch?v=mtY0K2fiFOA
So whilst Apple celebrates being 40 years old today and the 40 key moments that shaped its history, at Travelport Digital we thought we’d do something similar. In the spirit of Apple’s Anniversary, we have taken a look at 40 key ‘mobile travel app moments’ that Travelport Digital has enjoyed since the App Store was first launched in 2008:
1. 2011: Travelport Digital Launches its First iOS App
For the leading European airline easyJet.
2. 2012: 1 Million Downloads
Travelport Digital celebrates the first of many customer apps to reach 1 million downloads.
3. 2012: Record Mobile Bookings
Record day for one of MTT's airline customers with $10k mobile bookings in a single day. Today, record days of mobile bookings of over $1M have been recorded.
4. 2012: Apple Maps
Apple Maps is incorporated into MTT's customer apps.
5. 2013: Travelport Digital Engage is Launched
MTT's mobile push messaging engine, Engage, is integrated with Apple Push Notification Service (APNS) and launched on the market.
6. 2013: Transavia.com Launches iOS App
Transavia.com of the Air France KLM Group launches iOS app with MTT.
7. 2013: iOS 7 Introduces Flat Design
MTT's apps transition from skeuomorphism to flattened visual design.
8. 2013: Passbook Integration
easyJet launches mobile boarding passes and is the first airline in the UK to launch with Passbook.
9. 2013: Travelport Digital Launches New App for BCD Travel
TripSource®, a sophisticated new itinerary app for BCD Travel is launched, incorporating a user-friendly design concept of a trip envelope full of ‘cards’ related to different trip segments.
10. 2014: Travelport Digital Launches Apps for LATAM Airlines
LATAM Airlines launch new, multi-language, dual-branded apps for LAN and TAM Airlines on iOS.
easyJet mobile boarding pass with Passbook integration | The TripSource® app with user-friendly ‘card’ design concept
11. 2014: LAN App Ranks No 1
Immediately after launch, the LAN Airlines app goes straight to no. 1 in the Chilean Apple App Store and to no. 2 in both Peru and Argentina.
12. 2014: TripSource® Implements Engage
Travelport Digital implements Engage to add mobile push messaging within BCD Travel’s TripSource® app.
13. 2014: easyJet Trials iBeacons
easyJet trials iBeacons at airports in effort to improve the travel experience.
14. 2014: In-app Alert Messaging for 2014 World Cup
LAN and TAM Airlines leverage their Travelport Digital apps to send multi-language alert messages during the 2014 Summer World Cup.
15. 2014: Passport Scanning
easyJet is the first airline in Europe to launch mobile passport scanning.
16. 2014: BCD Wins App Design Award
BCD Travel's TripSource® app is announced as Gold Winner in the US App Design Awards.
17. 2014: Travelport Digital Named Best Technology Provider
MTT's wins ‘Best Technology Provider’ at the Travolution Awards for its Moblie App Platform and Product Set.
18. 2015: TripSource® Enterprise Launches
BCD Travel launches TripSource® Enterprise.
19. 2015: Arabic iOS App For Saudia
Travelport Digital launches its first Arabic app for Saudia, the flag carrier of Saudi Arabia, with right to left navigation, integration of the Islamic Hijri calendar and the local Saudi Arabian payment system, SADAD. On release, the app is ranked as the number 1 overall free app in the App Store in Saudi Arabia.
20. 2015: Capita Travel and Events' App Launch
Travelport Digital launches iOS app for Capita Travel and Events leveraging MTT's corporate travel product, Concierge Itinerary.
Saudia app in Arabic | TripSource® push messaging via Travelport Digital Engage
21. 2015: Integrated Rail Itineraries
MTT's first rail integration goes live with Capita Travel and Events' iOS app, including rail booking, itineraries, timetables and real-time service alerts such as delays as well as station and platform information.
22. 2015: easyJet Launches Apple Watch App
easyJet is among the first airlines worldwide to launch an Apple Watch app. The Watch app is subsequently featured on Apple.com.
23. 2015: Credit Card Scanning
Credit card scanning is implemented into the Saudia app for a seamless booking flow. easyJet's app also integrates this feature in early 2016.
24. 2015: Singapore Airlines App Launch
Singapore Airlines launches all-new mobile apps for iOS and Android. The iOS app is ranked as the number 1 travel app by Apple in 14 countries at launch.
25. 2015: ‘Day of Travel’ Assistant Launch with the easyJet Mobile Host
easyJet launches it's 'Mobile Host' in the iOS app leveraging MTT's 'day of travel' product, Concierge Live.
26. 2015: TripSource® Expands Functionality
Additional features are added to BCD Travel's TripSource® app including 'Outside of TMC Booking' cards, automatic trip following (including flight change alerts) and calendar syncing.
27. 2015: Singapore Airlines Launch on Apple Watch
Travelport Digital launches an Apple Watch app for Singapore Airlines and it features on the Apple.com homepage.
28. 2015: Touch ID Integration
Touch ID fingerprint technology is incorporated into the easyJet app to enable travellers to auto-fill forms and seamlessly retrieve their APIS.
29. 2015: TripSource® Uptake Soars
BCD Travel's TripSource® app is now used by more than 500 companies in more than 100 countries.
30. 2015: Revamped easyJet App
Travelport Digital releases a revamped iOS app for easyJet with new customer-centric features.
Singapore Airlines and easyJet Apple Watch apps |Capita Travel and Events’ app leveraging Travelport Digital Concierge Intinerary
31. 2015: TripSource® Comes Full Circle – From Native Apps to Responsive Web
Travelport Digital launches responsive website for TripSource®.
32. 2015: easyJet’s Mobile Host Wins at the Future Travel Experience Awards
easyJet's Mobile Host and MTT's Concierge Live win at the Future Travel Experience awards for their impact on improving the passenger experience.
33. 2015: Flex Pricer Integration
Travelport Digital enables Saudia to integrate the Flex Pricer feature into its iOS app, one of the first airlines worldwide to do so.
34. 2015: IATA Award Win
MTT's Concierge Live is runner up at IATA's Passenger Innovation Awards for the improvements it enables in the ‘day of travel’ experience.
35. 2015: easyJet Reports Continued Growth of App Downloads
easyJet app downloads reach 14.5 million as more and more of the airline’s customers manage their trips via mobile.
36. 2015: Extending to Tablet
Travelport Digital launches new tablet app for Singapore Airlines that brings the comprehensive functionality and user-friendly focus of the airline’s smartphone apps to tablet devices.
37. easyJet Wins UX Award
The easyJet app wins in the Best Information Experience category at the UXUK Awards.
38. 2015: Flightradar Integration
Travelport Digital implements flightradar24 into the easyJet app for live flight tracking. easyJet is the first airline in the world to do so.
39. 2016: eDreams Odigeo Integrates Travelport Digital Engage
eDreams Odigeo implements Travelport Digital Engage into its existing apps for real-time, mobile push messaging.
40. 2016: First IFE Integration with Panasonic SDK
Travelport Digital launches a slick tablet In-Flight Entertainment ‘companion app’ for Singapore Airlines, the first to integrate with the Panasonic SDK.
Singapore Airlines’ tablet app with IFE integration | Push messaging for eDreams Odigeo via Travelport Digital Engage
These 40 ‘mobile travel app moments’ from Travelport Digital are just a selection of our work with airlines and travel companies over the last number of years as we adapt and evolve their app strategies in line with the constant innovation of the iOS platform. Just as Apple is, Travelport Digital celebrates the ideas, innovation and culture that brings great advances to how travel companies can interact with their travellers and deliver new, superior travel experiences. Here’s to the next 40! Happy Birthday Apple!