| David MacHale - Digital Marketing Director

Posts by David MacHale - Digital Marketing Director

Match the ancillary to the moment with mobile

By David MacHale - Digital Marketing Director | on 13, Sep 2017 | DIGITAL TRAVEL MOBILE TECH AIRLINES

From researching destinations to booking flights, everything about the modern travel journey can now be done at lightning speed via mobile.

Responsive Web or Native Apps for Travel Brands - INFOGRAPHIC

By David MacHale - Digital Marketing Director | on 14, Aug 2017 | MOBILE TECH AIRLINES TMC

If you work in the travel sector and you're starting to build a mobile strategy you may be thinking: "Do I need an app for that?"

Responsive Web or Native Apps for Travel Brands?

By David MacHale - Digital Marketing Director | on 06, Jul 2017 | MOBILE TECH

For Travel companies whose customers are, literally, always on the go - mobile engagement is mandatory for survival and growth. While there are a number of emerging platforms to cater for this necessi[...]

4 real world examples of airline brands brought to life on mobile

By David MacHale - Digital Marketing Director | on 20, Apr 2017 | MOBILE TECH AIRLINES

Gone are the days of the brick and mortar travel agencies and glossy brochures. If airlines want to win over customers, they’ve got to wow with their digital offering.

How airline eCommerce can leverage iOS (and Android) releases

By David MacHale - Digital Marketing Director | on 12, Apr 2017 | MOBILE TECH AIRLINES

Apple and Android are neck-and-neck when it comes to innovative evolution, and every operating system update generates a blaze of publicity. This competition is great news for the consumer, while at t[...]

To Ancillary and Beyond

By David MacHale - Digital Marketing Director | on 31, Mar 2017 | MOBILE TECH AIRLINES

Confident, savvy travellers, high profile airline marketing and increased competition in the travel sector are having one very noticeable effect – downward pressure on headline ticket prices.

‘Future of Apps’ (2017) Report

By David MacHale - Digital Marketing Director | on 13, Mar 2017 | MOBILE TECH AIRLINES TMC OTA

While mobile usage remains constant, there has been much hype recently about the purported ‘death of apps’, primarily due to the rise of alternatives such as bots combined with reported ‘app fatigue’.[...]

Are You Making This Common Mistake With Your Airline’s Mobile UX?

By David MacHale - Digital Marketing Director | on 13, Feb 2017 | MOBILE TECH AIRLINES

NPS provides a simple way of estimating whether people are likely to recommend your app to others. Being able to identify promoters or detractors of your mobile UX indicates whether the design is doin[...]

How Your TMC can Stay Relevant in a Mobile-First World

By David MacHale - Digital Marketing Director | on 07, Feb 2017 | MOBILE TECH TMC

By allowing business travellers to build their own itineraries, OTAs present a serious challenge to the TMC business model – you only need look at the demise of leisure agencies to see just how seriou[...]

13 Reasons to get serious about Mobile TRAVEL for 2017

By David MacHale - Digital Marketing Director | on 05, Dec 2016 | MOBILE TECH AIRLINES TMC

For years now we’ve been told that our mobile phone is the remote control of our lives. If anything, this is now becoming an understatement.

Travelport Digital Blog

Helping travel brands build engaging mobile experiences

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