Match the ancillary to the moment with mobile
From researching destinations to booking flights, everything about the modern travel journey can now be done at lightning speed via mobile.
OK Google, Just How Big Will Voice Be?
From researching destinations to booking flights, everything about the modern travel journey can now be done at lightning speed via mobile.
If you work in the travel sector and you're starting to build a mobile strategy you may be thinking: "Do I need an app for that?"
For Travel companies whose customers are, literally, always on the go - mobile engagement is mandatory for survival and growth. While there are a number of emerging platforms to cater for this necessi[...]
Gone are the days of the brick and mortar travel agencies and glossy brochures. If airlines want to win over customers, they’ve got to wow with their digital offering.
Apple and Android are neck-and-neck when it comes to innovative evolution, and every operating system update generates a blaze of publicity. This competition is great news for the consumer, while at t[...]
Confident, savvy travellers, high profile airline marketing and increased competition in the travel sector are having one very noticeable effect – downward pressure on headline ticket prices.
While mobile usage remains constant, there has been much hype recently about the purported ‘death of apps’, primarily due to the rise of alternatives such as bots combined with reported ‘app fatigue’.[...]
NPS provides a simple way of estimating whether people are likely to recommend your app to others. Being able to identify promoters or detractors of your mobile UX indicates whether the design is doin[...]
By allowing business travellers to build their own itineraries, OTAs present a serious challenge to the TMC business model – you only need look at the demise of leisure agencies to see just how seriou[...]
For years now we’ve been told that our mobile phone is the remote control of our lives. If anything, this is now becoming an understatement.
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