| Eric Booth - Product Marketing Manager

Posts by Eric Booth - Product Marketing Manager

The future of Fiji Airways: Enhancing the travel experience through mobile

By Eric Booth - Product Marketing Manager | on 05, Sep 2018 |

Fiji Airways recently partnered with Travelport Digital to develop a new mobile app. Following its launch, we’re taking a look at why this is more than just a typical airline app, but rather a mobile [...]

How to build and launch a travel app

By Eric Booth - Product Marketing Manager | on 17, Aug 2018 | TMC mobile app launch planning mobile design UI in-house launch mobile development outsource mobile engagement app build

Mobile has opened a world of new ways for travel agencies and travel management companies (TMCs) to engage with customers. Think about it: 10 years ago, people walked into your agency or picked up the[...]

Free can be Expensive: Freemium Vs Premium Apps for Travel Agencies

By Eric Booth - Product Marketing Manager | on 19, Oct 2017 | blog TMC itinerary management traveler retention travel program engagement customer service

Major travel brands wouldn’t dream of hosting their company website on a free development platform. That’s not how they want to present their web business to the world. So why would the equivalent in [...]

Introducing TRAVELPORT FUSION - A MOBILE ENGAGEMENT SOLUTION FOR AIRLINES

By Eric Booth - Product Marketing Manager | on 19, Jun 2017 | MOBILE TECH AIRLINES

Think about this - in a country of 30m people, in any 24 hour period the entire population will have checked their phones over 800,000,000 times!

The essential guide to convincing your boss to invest in mobile

By Eric Booth - Product Marketing Manager | on 12, Jun 2017 | MOBILE TECH AIRLINES TMC OTA

If you’re reading this blog you already recognise the value mobile can bring to help your travel business create more valuable relationships with your travellers.

The Role Of Mobile Engagement In Driving Customer Loyalty

By Eric Booth - Product Marketing Manager | on 30, May 2016 | MOBILE TECH

With research in the US indicating that mobile now represents over 65 percent of all digital media time1, we’re no longer at the point where we ask whether mobile engagement is important, we just know[...]

‘Money-Can’t-Buy’ Promotion of Your App - How To Get Featured On The App Store

By Eric Booth - Product Marketing Manager | on 06, May 2016 | MOBILE TECH TMC

At MTT, our airline and TMC apps have reached the number one spot in the App Store Travel Category in 78 countries to date and have been prominently promoted in the App Store almost 700 times in the l[...]

How Mobile Is Empowering Airlines To Drive Ancillary Revenues

By Eric Booth - Product Marketing Manager | on 29, Apr 2016 | MOBILE TECH

With global mobile penetration reaching 100% at the end of 20151, over 75% of online travel search expected to come from mobile in 20162 and circa 34% of total global ecommerce coming from mobile3, it[...]

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