Ten tips for creating a powerful airline push notification strategy
There are a lot of factors that go into creating a push messaging strategy: messaging, timing, personalization, opt-ins, and localization (to name a few).
We’ve been talking (pun intended) about voice for quite a few years now at Travelport Digital - heck, I even posed the question at an internal meeting [...]
There are a lot of factors that go into creating a push messaging strategy: messaging, timing, personalization, opt-ins, and localization (to name a few).
Forget the conventional wisdom in travel that consumers ‘browse on phone, book on desktop.’ Consumers now reach for their smartphones for both searching and purchasing. Twenty-five percent of all cros[...]
In the last 2 years ‘apps’ have started to evolve into the digital future we’ve all dreamed about, where our experiences, our interactions, our communications with a brand have started to live acros[...]
MTT’s Head of Consulting and self-confessed Mobile SEO aficionado, Glenville Morris shares some guidance on how to improve the discoverability and the organic search performance of your mobile app. Pa[...]
Yes we laughed, “No one is going to walk down the street talking on one of those contraptions” when Motorola’s Martin Cooper
Without doubt, WWDC (Apple’s Worldwide Developer Conference) announces new mobile developments that make an impact,
Sometimes tech journalists and pundits just plain get it wrong. Four years ago when the iPad was announced (a full ten years after Bill Gates
Google have followed through with their initial promise from last year. As you’ll remember a new Google algorithm aimed at significantly changing mobile search results to give preference to mobile rea[...]
“It was forty years ago today, that Sgt. Pepper…”
That is certainly a hyperbolic headline but this bold statement is not just an attempt to grab attention. This quote was made by Apple’s CEO Tim Cook at last year’s Apple event in September, when he s[...]
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