Getting a great app to market is the first step in truly engaging customers via mobile, however making sure that your customers find and download your app is of equal, if not more, importance.
With over 2,500 new apps released every day and a total of over 6.5 million apps now available across the 5 major app stores, it’s clear to see that app discovery has never been harder. Making sure that your customers and prospects find and download your app needs investment and effort to ensure you get the engagement levels that you want.
Furthermore, with more than 80% of new mobile customers lapsing within 90 days, travel brands need to be constantly acquiring, engaging with and retaining as many new customers as possible.
"If you're not using mobile marketing to attract new customers to your business, don't worry - your competitors are already using it and are getting those customers instead"
- Jamie Turner, The 60 Second Marketer
That’s why adopting a robust app marketing strategy as opposed to more traditional or digital marketing efforts is crucial for success. While digital and mobile marketing share some common features, mobile marketing has it’s own unique characteristics. As the mobile space is so personal - we use it to connect with friends and family as well as for work purposes; marketing messages need to be delivered very carefully.
Understanding mobile marketing and having the right plan in place is key to launching and maintaining your app whilst helping to ensure it is highly visible and discoverable in future. Travel apps have an added layer of complexity which means you’ll need to have a plan that uses tactics specifically built for the industry in order for you to succeed.
Our free guide will help travel brands determine the best strategies to focus on to get people to discover, download and maintain engagement of their app through ASO, paid, owned and earned media all the while ensuring you have the right analytics and measurements in place to ensure success.
Download the guide now to help you define your travel brand’s mobile marketing strategy, boost your ranking and supercharge your downloads and star ratings in just a few weeks.
Stay tuned for part 2 of our blog series where we'll explore App Strore Optimization (ASO) in more detail.