easyJet has long been the trend-setter of mobile travel and this week, the airline's app earned its place as the best in the world. Topping finalists KLM, Turkish Airlines, Emirates, and United Airlines, easyJet was crowned winner at the Battle of the Apps at the World Aviation Festival which took place on September 4.
Developed in partnership with Travelport, the easyJet app is home to many innovative features and world-firsts, like Look&Book, the visual search tool, and an AR cabin bag sizer, which all attributed to the win voted for by both the public and judges at this year’s Aviation Festival.
And during easyJet's pitch at the Battle of the Apps, the airline revealed the latest in its list of world-firsts: a conversational voice search feature, Speak Now.
Coming soon to the easyJet app, Speak Now enables customers to search for flights using voice recognition technology. The new technology has been introduced to improve the customer experience and offer customers an easy way to find the flight they want.
The intuitive system, powered by artificial intelligence technology uses Dialogflow, Google's natural language understanding tool for building conversational experiences.
The feature asks questions to determine the exact booking criteria customers require, meaning it’s effortless to narrow down criteria such as destination, date and airports they want to fly from. Typically to type the search it takes 12 taps, Speak Now eliminates this to a few vocal steps taking just seconds.
Since launching in 2011, easyJet’s mobile app has been downloaded more than 34 million times and has evolved to allow travelers to seamlessly manage all aspects of their trip. It continues to achieve 4-5 star ratings and has led with world and European firsts such as the integration of Apple Pay, FlightRadar24, passport scanning, credit card scanning, Lucky Trip and biometric technology to retrieve customer information.
Read the easyJet case study to learn more about how the airline continues to be a leader in mobile travel.