Mobile Marketing opportunities on iOS and Android
While money can’t buy you advertising space on the two major app platforms, iOS and Android, there are a number of marketing opportunities available to travel brands.
OK Google, Just How Big Will Voice Be?
While money can’t buy you advertising space on the two major app platforms, iOS and Android, there are a number of marketing opportunities available to travel brands.
When it comes to travel app marketing, driving downloads and engagement, one of the most important places to start is ASO.
If you work in the travel sector and you're starting to build a mobile strategy you may be thinking: "Do I need an app for that?"
With over 2,500 new apps released every day and a total of 6.5 million apps now available across the 5 major App Stores, app discovery has never been harder. That's why ASO, or App Store Optimization,[...]
Think about this - in a country of 30m people, in any 24 hour period the entire population will have checked their phones over 800,000,000 times!
If you’re reading this blog you already recognise the value mobile can bring to help your travel business create more valuable relationships with your travellers.
Welcome to the final part in our series of the ‘Fundamentals of an airline app’. In our previous blogs we highlighted some of the core functionalities that travellers expect from an airline app includ[...]
Welcome to part 3 in our series of the ‘fundamentals of an airline app’. In this blog we will be exploring the demand for increased traveller engagement and the types of features that should be an int[...]
Gone are the days of the brick and mortar travel agencies and glossy brochures. If airlines want to win over customers, they’ve got to wow with their digital offering.
Apple and Android are neck-and-neck when it comes to innovative evolution, and every operating system update generates a blaze of publicity. This competition is great news for the consumer, while at t[...]
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