September 12 marked a big day in the Apple (and most mobile enthusiasts) calendar. Not only were Apple hosting an event for the very first time in their new Apple Campus but it was also the launch of [...]
The message is clear: brands who embrace the Engagement Economy will thrive and those that don’t will falter. Our mobile culture has fostered an assumption and expectation of connectedness. While we'r[...]
Forget the conventional wisdom in travel that consumers ‘browse on phone, book on desktop.’ Consumers now reach for their smartphones for both searching and purchasing. Twenty-five percent of all cros[...]
Yes good spot, we have taken Tim Cook’s words and twisted them a bit. But after the whirlwind of announcements on Tuesday night at the Apple Event we felt it was the best way to describe the impact iP[...]
From researching destinations to booking flights, everything about the modern travel journey can now be done at lightning speed via mobile.
Who could believe its only 10 years since the iPhone launched? Established in 2005, Travelport Digital has witnessed the birth of the iPhone, its evolution and been part of this transformative mobile [...]
September 12th is going to be rather special for Apple for many reasons (and for us too of course). It will be the inaugural event at the Steve Jobs Theater, it’s in Apple Park; their brand spanking n[...]
“Any sufficiently advanced technology is indistinguishable from magic.” - Arthur C. Clarke The first time I witnessed magic I saw a barman in San Francisco Shazam a song in a noisy hotel bar. To my am[...]
While money can’t buy you advertising space on the two major app platforms, iOS and Android, there are a number of marketing opportunities available to travel brands.
When it comes to travel app marketing, driving downloads and engagement, one of the most important places to start is ASO.
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