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Travelport Digital launches free Travel App Marketing online course

Are you looking to become an app marketing expert for your travel brand?

Making sure that people find and download your app needs investment and effort. For many years travel brands have focused on traditional and digital methods to attract customers (these channels still have their place in the marketing mix!), but as we now move into a more mobile first world, travel brands need to shift their attention and focus towards app marketing so that they can interact with customers through the channel they use most - mobile.

Executing on a mobile marketing strategy is not as simple as adapting a digital marketing plan. In app marketing there are tactics and opportunities that simply don’t exist on desktop or web.

While digital and mobile marketing do share some common features, app marketing has it’s own set of unique characteristics and a different set of rules, measurements, KPIs, tools and strategies to employ. It also means that travel brands need to look at different ways to divide up marketing budgets and allocate the right resources to driving app downloads.

If you're not using mobile marketing to attract new customers to your business, don't worry - your competitors are already using it and are getting those customers instead"
- Jamie Turner, The 60 Second Marketer

At Travelport Digital we’ve helped drive over 35 million app downloads for airlines, agencies and travel brands across the globe. We wanted to share our expertise to help define your mobile marketing strategy, boost your apps ranking and supercharge your downloads.

That’s why we created a free 7 part video course in Travel App Marketing. The course was developed specifically for travel brands to help build up your knowledge on everything from ASO to paid, owned and earned media. Each day you will learn something new and on completion of the course you will know how to:

  • Improve your app's visibility
  • Drive app downloads using Facebook, Google and other paid channels
  • Deliver cost-effective app downloads through your own channels
  • Drive free brand awareness and app downloads
  • Measure and track your app marketing activity  
The course is certified by Travelport Digital and when you have finished all parts, and taken a short quiz to test your knowledge, you will be awarded with your certificate.

We’ve also created some bonus materials to share with you including one on the newly redesigned App Store, and a campaign planning template to help you on your way.

Sign up now to get certified in Travel App Marketing.

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David MacHale - Digital Marketing Director

David is the Digital Marketing Director at Travelport Digital. He is a digital marketing specialist with almost 15 years experience working with B2B and B2C brands in the travel, retail and learning tech industries. David has been at the forefront of introducing next-generation product platforms such as Oculus Rift, 360 video, gaming and mobile apps. Today, he manages the marketing strategy, content and digital platforms for Travelport Digital as well as supporting new clients on their engagement journey.

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